The Google network is the World's largest advertising network reaching most of internet users worldwide. The benefit of Google AdWords campaigns is that you can be certain that your ads will reach your target audience.
Google paid search product has been found as the most fitted advertising techniques for every advertiser. These Ad products help the digital marketers. These advertising campaigns through Google paid search products are quite necessary to beat your opponents in this highly competitive era.
1. Google Image Search
Google is constantly enhancing their paid search offerings, and this time, they are turning to images. Google’s feature is called Promote Your Image (PYI), and will be used to test run an image with a text ad in its Global image search section results.
Instead of advertising exclusively on Google’s web results page, this product allows brands to place their listings next to Google Images. The concept is simple. Google image search product gives the thumbnail of each image matching the search criteria. By clicking the thumbnail, the image is displayed in a box over the website that it came from. Typically, this approach is best suited especially for those who have noted a distinct benefit to present consumers with a product image up front. While the campaign is set up through AdWords, except that instead of uploading only ad copy, the advertiser also submits an image that will precede the image search results on the page.
2. Google Media Ads
The Google Media Ads was previously known as Google Video plus Box. It is one of Google’s paid search products which enable publishers to display interactive media content such as videos, games, and audio streams.
Google Media ads is based on the approach that it would display a web-only video such as an instructional product clip, and the advertisers would pay the equivalent of their cost-per-click text ad bid when the video hit the 10-second mark.
3. Google Product Ads/Extension
Google product Ads/Extension is a way for you to enrich your existing ads with more relevant and specific information about your retail merchandise. Product extensions allow you to use your existing Google Merchant Center account to highlight your products directly in your search ads.
When your ad appears and your Google Merchant Center account contains products that are relevant to the user's query, product extensions will show the images, titles, description and prices of your products in a plusbox under your ad. In fact brands can promote their entire product inventory through paid search and in theory, generate more qualified clicks because Google providing the user with more product information up front.
4. Google Redemption Ads/Offer Extensions
Google Redemption Ads/Offer Extensions is an ad extension that enables brands to deliver a coupon directly to search engine users from their paid search ads showcasing, it relevant offers or high-value coupons on top sponsored ads for certain Google campaigns.
It is compatible with regular search and offers several user options such as having the coupon emailed to a desktop or texted to a mobile phone, redemption options etc. It should be noted that redemption options or to redeem the coupon offer depends upon the retailer and type of offer. Coupons can be redeemed in-store locations, over the phone, online, or in some circumstances through mail-in rebates.
5. Google Call Extensions/Metrics
Google call extension is a type of ad extension that allows advertisers to include their business phone number in a text Ad. It also enables advertisers to include a unique toll-free number provided by Google. It makes easy for customers to call you directly from your ad and for you to better understand the value of your campaigns by measuring the phone calls that your ads generate.
Advertisers can also track the phone calls of the customers from where it is coming from along with the duration of the calls and the caller’s area code, through their existing Google account. It should be noted that Google Call extensions/metrics have different features depending on the devices that your campaign is targeting such as mobile phones or computers and tablets. It also depends upon the fact that whether you choose to display a Google forwarding number with your ad text.
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