Top 5 Tablets for Students

The tablet PC can be said as an evolution. This is a PC's miniature which can be used anywhere and anytime. They have great demand among the professionals, students, travelers who liked to be connected to the people, their friends and families all the time.

The tablets are very useful for students. Whether it’s for reading text books, using specially-designed educational apps or just consuming web and social media contact, a tablet can be a valuable part of a student, while they might seem like pure entertainment devices, tablets are versatile enough to serve multiple functions.

Here are the top tablets for students.

Apple iPad 2

Apple iPad 2 is the most popular in tablet market with the thin and sleek design makes it an eye-catching computing device. It has a dual-core processor inside gives it enough horsepower to handle many resource-intense tasks.

This tablet is famous for its software compression and acceleration. They are of best quality when compared to any other tablet. It is easy to use. The most interesting applications are available in the iOS when compared to Android or Honeycomb.

The dual cameras of 5MP Rear and Front VGA, which allows high definition downloads and recording. The fast A5 processor is the attractive feature of this product. The hardware is not that pleasing but the best quality software used in this device places this on top in the chart. This is the thinner and lighter version of first gen iPad. The 9.7 inch LED-backlit touchscreen display and powered by Dual Core Processors makes it work faster.

Asus Eee Pad Transformer

Asus Eee Paf Transformer is for those who love to use the portability of tablet but prefer to do their typing on a real keyboard. The Eee Pad has a 10.1 inch IPS multi-touch screen with a resolution of 1280x800. It is powered by 1GHz Dual Core Nvidia Tegra 2 system-on-a-chip processor, 1 GB of Ram and runs on Android 3.2 Honeycomb.

The optional docking keyboard features full QWERTY keys, trackpad, two USB 2.0 ports, HDMI port and one SD card reader as well as an additional battery that increases overall battery life from 9.5 hours to 16 hours. It also has a 5MP rear and 1.2MP front-facing camera with HD Video recording.

Acer Iconia Tab A100

Acer Iconia Tab A100 has 7-inch Capacitive Touchscreen LCD Display. It runs on latest Android 3.0 Honeycomb Operating System and it is powered by 1GHz NVIDIA Tegra 2 Dual Core Processor.

It features 5 MP rear camera with auto focus LED flash and 2 MP front video calling camera, it also has social networking sites integration and Adobe Flash 10.1 Support, Bluetooth and HDMI Port. It also comes with internal 8 GB Storage, 512 MB DDR2 RAM, up to 32 GB expandable memory, Dolby mobile technology, Wi-Fi connectivity and micro USB data connectivity and standard 1530 mAh battery.

Lenovo IdeaPad K1

Lenovo IdeaPad K1 looks like any other tablet from the front but unlike others it features a home button with LED displays on each side of it. The rear has a textured material loaded back panel that provides a good grip.

The IdeaPad K1 has a 10.1 inch capacitive touchscreen LCD display that supports 1280x800 pixel resolution. That means it is capable of running 720p HD video smoothly and it indeed runs it effortlessly. The touchscreen is capable of supporting multi-touch.

The dual-core 1 GHz Nvidia Tegra 2 System-on-Chip mobile processor powers the tablet and is capable of even 1080p HD video recording. Lenovo has added a 1 GB DDR2 600 MHz RAM to support the dual-core processor in promising faster performance of the operating system.

Nook Color

Nook Color features a 7 inch touchscreen IPS display with 1024x600 pixels of resolution, powered by 1 GHz TI OMAP4 dual core processor, 1 GB of RAM runs on Android Gingerbread OS. It also has 16 GB of internal storage capacity, external storage via MicroSD card slot and free cloud storage for books and magazines.

The tablet offers a Wi-Fi, USB and Bluetooth connectivity options. This tablet also completes the requirement of business purpose like office tools, eBook and PDF reader. The other feature includes support the adobe flash player and preloaded nook applications.

Top 5 Wi-Fi Plus 3G Phones Under 10,000

Phones have been packed with enormous features concentrating more on the needs of end users. Now there are mobile phones featuring Wi-Fi and 3G connectivity for the lowest price in the market. Users opt more on such phones in order to download videos and many more.

Through 3G connectivity one can access fast internet to get needed information. Here are 5 phones which has both features that makes it a more adorable by the users in the trend existing.

Micromax Q80

The Q80 is a Smartphone, but it has a marked improvement over the Q75 and with added 3G and Wi-Fi support for almost the same price, offers really good value. The Java-based phone comes with a host of built in apps like Nimbuzz, Newshunt, Ngpay and Bloomberg.

It is available at the price of 4,900. The keypad is fairly comfortable to type on and the optical trackpad is a change from the trackball used in the Q75. Overall it’s a good phone for the price with plenty of features to boot. The packed in features of the Q80 has a 2.4-inch TFT display with a 240 x 320 pixel resolution,3G, EDGE/GPRS, Wi-Fi Bluetooth and USB 2.0.

It also has a 3 megapixel camera, a video capture up to 640 x 480 resolution, VGA resolution secondary camera, a 3.5mm earphone socket and an expandable memory up to 8GB.

Lava S12

Lava S12 is certainly worth a phone to be chosen by the users. The phone sports a unique design and texture. Having a 600MHz processor and running a fancy 3D UI, the interface is pretty slick. Homescreens engages cool 3D transition effects that add to the visual appeal. It is available at the price of 9,999.

The phone also comes pre-loaded with India specific apps like SAAVN and Times of India news app, among many others. It even has a decent camera, but lacks auto-focus. The battery life in the S12 will easily last you two days without a charge.

It features a 3.2 inch TFT capacitive touchscreen with a 480 x 320 pixel resolution, a 3G, EDGE/GPRS, Wi-Fi with hot spot creativity, GPS with A-GPS support, Bluetooth v2.1 with A2DP and USB 2.0,

It has a 5 megapixel fixed-focus camera, video capture up to 640 x 480 resolution, 3.5mm earphone socket and an expandable memory up to 32GB.

Samsung Galaxy Fit S5670

The Galaxy Fit from Samsung is another phone with a slightly larger screen and runs on Android 2.2. The bundled music player features DNSe sound enhancements along with SWYPE pre-installed. The phone also features a 5MP auto-focus camera with plenty of settings to choose from like Shot Mode, Photo Effects Smile Detection, etc.

With a price of 9,100, Samsung has also provided its TouchWiz 3.0 UI, which makes the phone simpler to use with plenty of shortcuts and tweaks. Other main features of the Fit are its 3.3 inch TFT capacitive touchscreen with a 240 x 320 pixel resolution, 3G, EDGE/GPRS, Wi-Fi with hot spot creativity, GPS with A-GPS support, and a Bluetooth v2.1 with A2DP and USB 2.0.

It is packed with a 5 megapixel auto-focus camera, video capture up to 320 x 240 resolution, 3.5mm earphone socket and an expandable memory up to 32GB.

Nokia E5

The Nokia E5 is one of the best phones under 10K and fits in for user needs. With both 3G and Wi-Fi support, the Symbian v9.3 running Smartphone sports a very comfortable QWERTY keypad and a simple functional design. It is available at the price of 8,700.

Some of the features include the audio quality, which is crisp and loud, a good selection of productivity apps. A very good battery life that makes most Nokia handsets a worth product. Other features includes a 2.3 inch TFT display with a 240 x 320 pixel resolution, 3G, EDGE/GPRS, Wi-Fi, GPS with A-GPS support.

It also features a Bluetooth v2 with A2DP and USB 2.0, a 5 megapixel fixed-focus camera, video capture up to 640 x 480 resolution and a 3.5mm earphone socket with an expandable memory up to 32GB.

Micromax A70

This one is a Smartphone, and a rather good one for the users who are selective. The A70 has a 600MHz processor, and the phone is quick and fluid to use. The handset is comfortable to use and sports a decent 3.2-inch TFT capacitive touchscreen with a 480 x 320 pixel resolution that responds well to touch. It is available at the price of 6200.

The battery life gives much back up, and the phone runs on Froyo. It features expandable memory up to 32GB, and has a front facing camera. It comes pre loaded with a bunch of useful apps. It has 3G, EDGE/GPRS, Wi-Fi with hot spot creativity, GPS with A-GPS support, Bluetooth v2.1 with A2DP and USB 2.0.

It is also packed with a 5 megapixel autofocus camera, video capture up to 640 x 480 resolution, VGA resolution secondary camera, and a 3.5mm earphone socket.

10 Financial Tech Companies

Tech companies are leaping forward through their new innovation that pumps in huge finance for them. Becoming a financially strong company is a part of its survival. The main task is its financial services lend to reputed enterprises as most of the enterprises today rely on the quality financial services provided by these technology companies.

Here are 10 Financial Technology Companies that have reached the peak through their services to the customers that would mark their presence in people's mind forever.

FIS

Fidelity National Information Services (FIS) was founded in 1968 as Systematics. FIS is one of the world's top-ranked technology providers to the banking industry offering a comprehensive range of solutions for financial markets. Fidelity National Information Services is a global provider of banking and payments technologies.

FIS offers financial institution core processing, card issuer and transaction processing services, including the NYCE Network, a national electronic funds transfer (EFT) network. Total revenue of this company is $5,270 million and the gains from the financial service are $4,426 million.

Fiserv

Founded in 1984, Fiserv is a leading global provider of information management and electronic commerce systems for the financial services industry. Fiserv is driving innovation in payments, processing services, risk and compliance, customer and channel management, and business insights and optimization.

The Company serves approximately 16,000 clients worldwide, including banks, thrifts, credit unions, investment management firms, leasing and finance companies, retailers, merchants, and government agencies. The Company operates through four business segments that includes Financial Institution Services (Financial), Payment and Industry Products (Payments), Corporate and Other.

The company's total revenue is $4,133 million and the income from financial service is $3,926 million.

Tata Consultancy Services

Tata Consultancy Services is a global IT services, business solutions and outsourcing company headquartered in Mumbai. It is the largest provider of information technology in Asia and second largest provider of business process outsourcing services in India.

It enables transformation in financial services through a superior and holistic suite of solutions for banks, capital market firms, insurance companies and diversified financial institutions. Each solution in the TCS has been designed to run as a scalable and robust service, fully integrated with existing business models, enterprise infrastructures and technology architectures.

The total revenue is $7,805 million and a gain of $3,456 million from its financial services.

SunGard

SunGard is a multinational company based in Wayne, Pennsylvania, which provides software and services to education, financial services, and public sector organizations. It was formed in 1983, as a spin-off of the computer services division of Sun Oil Company, during a period of low crude oil prices.

With total revenue of $4,992 million and $3,102 million in its financial services, SunGard has become one of the world's largest software and technology services companies; it has organized its customer service around small business units with maximum responsibility, flexibility and accountability, committed to serving specific industries and functional areas.

This enables SunGard to develop deep industry expertise, focus on customer's requirements and take responsibility for solving their most challenging issues smartly and effectively.

NCR

NCR Corporation is a global technology company which offers solutions and comprehensive support services for retail, financial, travel, healthcare, hospitality, entertainment, gaming, public sector, and equipment organisations in more than 100 countries.

With its total revenue rounding upto $4,819 million and the financial service coming to $2,651 million NCR is strategically poised between consumers who demand fast, easy and convenient options, and businesses intent on increasing revenues, building customer loyalty, reaching the contemporary consumer and lowering their cost of operations.

Their leadership in customer interactions is built on deep consumer and industry expertise. NCR is the company focused beyond a niche self-service technology, geography or market that builds good relationship with the clients.

Diebold

Diebold is a security Systems Company engaged primarily in the sale, manufacture, installation and service of self-service transaction systems (such as ATMs), electronic and physical security products and software and integrated systems for global financial and commercial markets. Diebold is the largest US manufacturer of ATMs.

With total revenue of $2,824 million and income from its financial service is $2,552 million by this the Diebold is engaged in providing integrated self-service delivery and security systems and services to the financial, commercial, government and retail markets.

The Company has two lines of business like Self-Service Solutions and Security Solutions. The Company's segments are consisted of two sales channels that are Diebold North America (DNA) and Diebold International (DI). The DNA segment sells and services financial and retail systems in the United States and Canada.

The DI segment sells and services financial and retail systems over the remainder of the globe through wholly owned subsidiaries, joint ventures and independent distributors in countries throughout Europe, the Middle East, Africa, Latin America and in the Asia Pacific region, excluding Japan and Korea.

Lender Processing Services

Lender Processing Services (LPS) is a provider of integrated technology and services to the mortgage lending industry, with mortgage processing and default management services in the United States. It has total revenue of $2,456 million and a financial service income of $2,334 million.

Lender Processing Services (LPS) operates in two segments that is technology, data and analytics and loan transaction services, which produced approximately 31percent and 69 percent, respectively, in 2010. The Company's technology solutions include its mortgage processing system, which automates all areas of loan servicing, from loan setup and ongoing processing to customer service, accounting and reporting.

Its technology solutions also include its desktop system, which is a middleware enterprise workflow management application designed to streamline and automate business processes. Its loan transaction services include its default management services, which are used by mortgage lenders, servicers and other real estate professionals.

First Data

First Data Corporation is an American payment processing company headquartered in Atlanta, Georgia. First Data is a provider of electronic commerce and payment solutions. The company's portfolio includes merchant transaction processing services, credit, debit, private-label, gift, payroll and other prepaid card offerings, fraud protection and authentication solutions.

With total revenue of $10,380 million and a financial service of $2,281 million, First Data is a global technology and payments processing leader, serving more than 6 million merchant locations, thousands of card issuers and millions of consumers worldwide.

Whether the choice of payment is a gift card, a credit or debit card or a check, First Data securely processes the transaction and harnesses the power of the data to deliver intelligence and insight for its customers. Financial institutions, large and small businesses as well as government agencies rely on First Data to empower them to build stronger, more profitable customer relationships as commerce continues to transform.

It advances in processing technology enable us to learn from each transaction. And by harnessing the power of that data, we help our customers grow their businesses and take advantage of new market opportunities. Their innovations in secure infrastructure, intelligence and insight empower our customers to move beyond "electronic payments" to embrace data-driven commerce, which incorporates data intelligently into every transaction.

First Data's strategic focus is on delivering innovations in prepaid, ecommerce and mobile payments solutions. First Data also provides payment processing solutions such as fraud protection and authentication solutions, check guarantee and verification services and point of sale (POS) devices and service.

Infosys

Infosys is a global technology Services Company headquartered in Bangalore. It is the second largest IT exporter in India with 1, 33,560 employees in 2011. It has total revenue of$5,641 million and financial service income of $2,031 million.

Infosys Technologies is one of India's leading technology services firms, providing software development and engineering to corporate clients from its nine subsidiaries and about 60 regional offices and development centers worldwide. It also provides data management, systems integration, project management, support, and maintenance services.

Subsidiary Infosys BPO offers business process outsourcing (BPO) services and US-based Infosys Consulting provides strategic IT and professional consulting services. Infosys makes almost all of its sales overseas, with North America accounting for two-thirds of the total. Clients come largely from the financial services, manufacturing, telecom, and retail industries.

Cognizant Technology Solutions

Cognizant Technology Solutions is an American multinational provider of custom information technology, consulting and business process outsourcing services. It has total revenue of $4,592 million and a financial service income of $1,945 million.

Cognizant Technology Solutions Corporation is a provider of custom information technology, consulting and business process outsourcing services. The Company is engaged in Technology Consulting, Complex Systems Development and Integration, Enterprise Software Package Implementation and Maintenance, Data Warehousing, Business Intelligence and Analytics, Application Testing, Application Maintenance, Infrastructure Management, and Business and Knowledge Process Outsourcing, (BPO and KPO).

It operates in four segments like Financial Services, Healthcare, Manufacturing, Retail and Logistics, and other which include Communications, Information, Media and Entertainment and High Technology.

5 Best Smartphones in the World

A huge range of choices about mobile phones always confuses you and you are always end up in a dilemma. We have hereby listed out the best mobile phones in the world that is measured in both in its technicalities and user friendliness.

Choosing the right smartphone is quite difficult because smartphones are not only getting smarter every day, they are becoming super powerful. We can find smartphones of various designs, size and with rich features in different price categories.

Here are the 5 best smartphones to check out.

1. Samsung Galaxy S II

Samsung Galaxy S II is well known in the smartphone segment and one of the best additions to the android market. It is the next generation smartphone that you can grab on since it is earning great reviews all over.

This Samsung runs on Android 2.3 Gingerbread and makes navigation easily accessible. It has unleashed a 4.3 inch super AMOLED Plus display which gives a very slicker look to it with a high readability. It is powered by a dual-core 1.2 GHz ARM Cortex-A9 processor and 1 GB of RAM. It comes with 16 GB and 32 GB internal storage and up to 32 GB of external memory capacity. It has 8 MP of rare facing camera with autofocus, LED flash, Geo-tagging, touch focus, face and smile detection, image stabilization, capable of HD 1080 video recording and 2 MP of front facing camera.

This Samsung model surely steals the lime light in the smartphone world due to unimaginable light weight (116 g). The price is 32,890.

2. HTC Sensation

HTC's approach with the Sensation is the antithesis of Samsung's strategy. Where the Galaxy S II aimed for the thinnest smartphone title, compromising hand-feel in its rush to shed ounces, HTC has come up with a thicker device that feels far more in keeping with the flagship positioning.

The Sensation is HTC's first ever phone to feature a 1.2 GHz dual core processor supplied by Qualcomm's latest MSM 8260 Snapdragon chipset and a whole new interface with the latest HTC sense 3.0 user interface. It comes with a 4.3 inch screen with multi-touch input method, accelerometer sensor for UI auto-rotate, proximity sensor for auto turn-off and gyro sensor. It is powered by 1.2 GHz dual-core processor, 768 MB of RAM, runs on Android 2.3 Gingerbread OS.

The HTC Sensation supports Bluetooth, WiFi, Micro USB, A-GPS, HDMI, DLNA and powered by a 1520 mAh standard battery for extra long battery life. The price of HTC Sensation is 32,700.

3. Apple iPhone 4S

With its slick iOS 5 platform and amazing display are the plus points of this mobile. The notable feature of this phone is the smart voice assistant Siri that helps in everything from sending messages, scheduling meetings, placing phone calls, to searching the web.

It has a3.5 inch LED backlit TFT capacitive touchscreen with 640x960 pixels, the display features multi-touch input method, accelerometer sensor for auto rotate, proximity sensor for auto turn off. It is powered by GHz dual core A1 GHz dual-core ARM Cortex-A9 processor, PowerVR SGX543MP2 GPU, Apple A5 chipset and 512 MB of RAM.

It has 8 MP, 3264x2448 pixels, autofocus, LED flash and features touch focus, geo-tagging, face detection and it has a capacity of 1080 HD video recording and video stabilization. It also has WiFi, 3G, GPRS, EDGE, Bluetooth, and USB.

4. Sony Ericsson Xperia Arc S

It comes with 4.2 inch capacitive touch screen with LED backlight, along with scratch-resistant surface and utilizes Sony Mobile BRAVIA Engine which is Sony's display technology. The phone comes with Timescape user interface which is Sony's proprietary user interface with deeper Social network integration. The phone is based on Android v2.3.4 (Gingerbread) OS and 1.4 GHz Scorpion processor.

It has 8 MP camera with LED Flash and auto focus. It uses Exmore imaging technology from Sony and comes with features like video calling, Touch focus, Geo-tagging, Face and Smile Detection, 3D Sweep Panorama and Image stabilization.

Other features include digital compass, HDMI port, Adobe Flash 10.3 support, Document viewer, Bluetooth, 3G and microUSB V2.0. Xperia Arc S has 1 GB Internal memory and microSD support for expandable memory up to 32 GB and the price is 26,900.

5. HTC Legend

The phone has been designed from a single block of aluminum to transform into a sleek handset. It comes with a 3.2-inch OLED HVGA touchscreen display. The trackball has now been fitted with an optical joystick next to a narrow button to improve functionality without compromising on the look and design of the phone.

It is powered by a 600 MHz ARM 11 processor, Qualcomm MSM 7227 chipset, 384 MB of RAM and runs on Android OS v2.1 Eclair. It has a 5 MP of camera with autofocus, LED flash and features geo-tagging.

Other feature includes WiFi, GPRS, 3G, Bluetooth, micro USB and expandable memory up to 32 GB. This phone has a widget named friend stream that helps to manage multiple social networking sites like Flickr, Twitter and Facebook. It is available at the price of 25,990.

Top 5 Overpriced Tech Products

Tech products available in the market have become part and parcel of an individual’s life. The users are more dependent on these products for their daily routine which might be for personal or for business purposes. With this increasing necessity it surely makes the companies come out with overpriced products with best features, sometimes worst as well.

But which are those products that are actually not great with features, but still carries an overpriced tag. Here are Top 5 Overpriced Tech Products in the World.

Vertu Constellation Quest Smartphone

Vertu, a division of Nokia, has built a brand around super-luxury cell phones for the Hollywood Elites and Russian Businessmen of the world. The Vertu Constellation Quest is a beautiful phone, with hand-tooled black leather, polished stainless steel, sapphire keys and other luxury features.

Constellation Quest combines timeless style with groundbreaking practicality, demonstrating excellence in design, pioneering use of materials and first class lifestyle support. But Nokia’s dated Symbian operating system and with a tiny 2.5-inch display, it’s behind the times.

As it is a phone the users who pay 4,33,664expect more out of it, and there are iPhone or Android phone on the market most of which are under31,353.

Bang and Olufsen BeoVision 4 3D TV

Bang & Olufsen has always been a premium-priced brand, but they have outdone themselves with the creation of BeoVision 4 an 85-inch plasma TV. With its 44,41,165 price tag, the BeoVision 4 clocks in at mind-blowing 52,250 per inch.

In BeoVision 4, Bang & Olufsen's advanced picture engines are combined with the best Full HD 3D plasma screens in 85 or 103 inches, to achieve a phenomenal viewing experience. The external BeoSystem 3 module provides the intelligent technology behind the perfect picture and integrates all your high definition entertainment sources with complete digital surround sound and total BeoLink compatibility.

It has some cool features like a screen that automatically lowers when a user is not watching it, but there are other 3D TV’s in the market that provides the same performance for a lower cost. One among them are Sharp’s new Aquos 80” LED for a mere 2,35,067.

Leica M9 Titanium Digital Camera

The more pricey with the cost of 14,62,385 M9 Titanium version made from titanium, sapphire crystal and leather typically used on Audi cars is the costlier product. The Leica logo has been restyled and is elaborately hand-engraved in pure resin, inlaid with white enamel, sealed with clear varnish and then polished and positioned centrally directly above the lens.

Designed by automobile designer Walter De'Silva, it features an attached metal finger loop covered with leather for carrying and shooting purposes and a special lens hood with four slits to prevent obstruction of the viewfinder. The camera features an 18.5 megapixel CCD sensor with an active area of approximately 23.9 x 35.8 mm, LED illumination of the bright-line frames in the viewfinder and an entirely new carrying concept.

With other companies providing more features than this are existing in the market and with cheaper price that is affordable by users.

AudioQuest Diamond HDMI Cable

With no shortage of overpriced HDMI cables on the market, the AudioQuest takes the advantage again with its Diamond line, charging a high rate at 7,80,45 for a 6 foot cable. With this kind of high pay one can afford a solid silver connectors and proprietary insulation.

Built with pure silver conductors, heavily plated silver HDMI connectors and Audioquest's patented Dielectric Bias System, Diamond is the finest HDMI cable a user has never experienced of. Lightning fast, Diamond has explosive speed, truly unleashed dynamic range and a level of dynamic shading unlike anything else.

Digital signals are not prone to interference over short lengths, and there is lots of evidence that higher-quality cables make any difference. Instead, there are better options to get a 6-foot cable from other sellers of same products with better quality for example; Monoprice.com for 1,82,667which also sells these products for cheaper price.

Goldmund Eidos Reference Blue Blu-ray Player

Blu-ray player is a pricey product, with that money one can purchase a house for living. As the specialists have made absolutely no compromise between the quality and refinement of the finish, the exceptional mechanical construction and the cost too. It is priced heavily at the rate of 88,64,658.

Goldmund’s Eidos Reference Blue, a version providing the playback of BluRay discs, in addition to the DVD and CD playback of extreme quality is designed on a similar base as the Eidos Reference, this player is available as a limited series of 50 units, all hand-built.

Its mechanical grounding construction is enhanced by a sturdier table support. Heavily damped brass and aluminum mechanism enclosure (30kg) suspended on 4 spring-loaded suspension pods have been added to its structure to cancel negative effects of vibrations.

The users are more comfortable with other brands like the Samsung BD-D6500 under 10,428, which offers many useful features that are not available in the Eidos Reference Blue, such as 3D output, built-in Wi-Fi and hundreds of apps. With an uncompromising picture quality a user can save money.

5 Google Paid Search Products

Google search provides one of the largest advertising networks in the world and makes it available for businesses to target their business campaigns.

The Google network is the World's largest advertising network reaching most of internet users worldwide. The benefit of Google AdWords campaigns is that you can be certain that your ads will reach your target audience.

Google paid search product has been found as the most fitted advertising techniques for every advertiser. These Ad products help the digital marketers. These advertising campaigns through Google paid search products are quite necessary to beat your opponents in this highly competitive era.

1. Google Image Search

Google is constantly enhancing their paid search offerings, and this time, they are turning to images. Google’s feature is called Promote Your Image (PYI), and will be used to test run an image with a text ad in its Global image search section results.

Instead of advertising exclusively on Google’s web results page, this product allows brands to place their listings next to Google Images. The concept is simple. Google image search product gives the thumbnail of each image matching the search criteria. By clicking the thumbnail, the image is displayed in a box over the website that it came from. Typically, this approach is best suited especially for those who have noted a distinct benefit to present consumers with a product image up front. While the campaign is set up through AdWords, except that instead of uploading only ad copy, the advertiser also submits an image that will precede the image search results on the page.

2. Google Media Ads

The Google Media Ads was previously known as Google Video plus Box. It is one of Google’s paid search products which enable publishers to display interactive media content such as videos, games, and audio streams.

Google Media ads is based on the approach that it would display a web-only video such as an instructional product clip, and the advertisers would pay the equivalent of their cost-per-click text ad bid when the video hit the 10-second mark.

3. Google Product Ads/Extension

Google product Ads/Extension is a way for you to enrich your existing ads with more relevant and specific information about your retail merchandise. Product extensions allow you to use your existing Google Merchant Center account to highlight your products directly in your search ads.

When your ad appears and your Google Merchant Center account contains products that are relevant to the user's query, product extensions will show the images, titles, description and prices of your products in a plusbox under your ad. In fact brands can promote their entire product inventory through paid search and in theory, generate more qualified clicks because Google providing the user with more product information up front.

4. Google Redemption Ads/Offer Extensions

Google Redemption Ads/Offer Extensions is an ad extension that enables brands to deliver a coupon directly to search engine users from their paid search ads showcasing, it relevant offers or high-value coupons on top sponsored ads for certain Google campaigns.

It is compatible with regular search and offers several user options such as having the coupon emailed to a desktop or texted to a mobile phone, redemption options etc. It should be noted that redemption options or to redeem the coupon offer depends upon the retailer and type of offer. Coupons can be redeemed in-store locations, over the phone, online, or in some circumstances through mail-in rebates.

5. Google Call Extensions/Metrics

Google call extension is a type of ad extension that allows advertisers to include their business phone number in a text Ad. It also enables advertisers to include a unique toll-free number provided by Google. It makes easy for customers to call you directly from your ad and for you to better understand the value of your campaigns by measuring the phone calls that your ads generate.

Advertisers can also track the phone calls of the customers from where it is coming from along with the duration of the calls and the caller’s area code, through their existing Google account. It should be noted that Google Call extensions/metrics have different features depending on the devices that your campaign is targeting such as mobile phones or computers and tablets. It also depends upon the fact that whether you choose to display a Google forwarding number with your ad text.